We of course believe that winners of marketing awards are generally lucky, very good or both and have absolutely got their act together.
We seldom realise that because numerous business operators really feel this way, that in reality, not many actually will take the trouble to enter marketing awards – they don’t think they’ve got a chance.How wrong can you be?In marketing awards the numbers of entrants can be quite low and their likelihood of winning can be quite high.
So why do people enter marketing awards?Numerous business operators spend significant amounts of time on entering awards as part of their marketing and promotion, for many different reasons.All businesses understand that marketing is essential but many won’t try a marketing strategy because they think it’s going to be too expensive.This cannot be further from the truth!
Marketing strategies can include such things as networking, creating a website, using social media, creating joint ventures, carrying out a mail (or email) drop.Letting your customers know about your services and products could be a marketing technique.
You will be surprised at how easy it is to enter these marketing awards
Do not feel as if your marketing strategy might be a failure simply because you don’t have a dedicated marketing member of staff, a marketing division or a third party.Powerful marketing and promotion strategies can also be put together by a sole operated home based business.
Include details about the measurement methods you employed to assess the value of your marketing strategy e.g. how many clients; what dollar value was accomplished when submitting your entry for marketing awards.
Most businesses do not enter marketing awards just to win.A real reason for entering can be to analyse the structure, goals and results of your business.Another reason to enter marketing awards is to network with other successful businesses; entrants only take part in marketing awards if they believe that they’ve got an outstanding business.
Other entrants may indeed be open to alliances and joint ventures with like minded entrants.Some are looking for notable photo shoots with VIPs, and enter awards just for this marketing and promotion opening.
Enter marketing awards to develop your credibility and professionalism; should you also win, it is the icing on the cake.As business operators we should ask ourselves ‘why don’t we enter awards?’ There are lots of business awards readily available and you can uncover a number to suit your category of business, so don’t procrastinate.Decide to enter marketing awards this year and get a move on!
Enter these marketing awards and you could win a trip for 2 overseas!
