Thinking of advertising your business? What about designing a promotional door hanger? A door hanger is a useful and inexpensive way of promoting your business. The key advantage of the door hangers is that it is an advertisement that cannot be ignored. This is an opportunity and with the right design you can take full advantage of this.
The first thing to consider is color. It should stand out, but equally should be targeted at your audience. The issue here is who your audience is and you should do market research to find this out. A vacation resort is a good example. The way you would promote a theme park for younger children would be very different from a vacation at an historical landmark. If you want to aim a product at a man, you should generally pick something other than pink. Bright neon can be more eye-catching and a neutral color like yellow is less likely to alienate either gender. While we do not wish to stereotype, research generally seems to bear this out.
On the other hand, if you can afford to pay people to distribute your hangers around the local area, then you should get enough to cover the local area. You may, for example, wish to check census information online to get an idea of population size and study a map of the area. Another good way would be via social networking sites.
When coming up with a design, it is often a good idea to use social networking sites or forums to discuss possible designs. If for example you are offering gardening services, it would be a good idea to post a message on a gardening website. This is also a good opportunity to promote your business and another avenue of raising awareness of your business.
When designing the postcard printing, it is also a good idea to include a discount or special offer on the hanger itself. This gives people a special incentive to keep the hanger and introduce them to your business, thus increasing the footfall towards your door. As they are relatively easy to transport, they are also ideal for trade shows and networking events.
Then you will be asked to select a size. Most door hanger designs tend to be either 3 1/2 by 8 1/2 inches or 4 by 11 inches. When selecting the size, bear in mind where you will be transporting them and who will be distributing them. While larger sized hangers will get more attention, smaller ones can also be used as bookmarks and therefore more likely to be looked at again!
If you are new to an area it is a good idea to include a map on the back of the hanger so people can know where to find you. If you have been lucky enough to distribute with a hotel, the map should show where you are in relation to the hotel.
Hopefully by now you will see why you should use promotional door hangers. Whether you order them online or not, you are giving your target audience an advertisement they have to look at. With the right design, you can get people talking and hanging on your every word!
