A Website Survey Makes Sense
Filed under: Affiliate Programs, Home Business, Internet Marketing, Marketing, Other - Advertising & Marketing, Viral Marketing
Webmasters have access to free tools such as Google’s Analytics that will provide them with detailed information on the number of website visitors, what pages have been accessed and the length of time visitors have spent accessing the website.
However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are some people that visit the website not buying anything? Was it because they didn’t like what the product or service were or was it that they couldn’t find what it was that they wanted?
Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors cuts to the chase, there is no longer any need to guess, just ask the visitors directly how they arrived at the site and if they were able to find what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they find the website?
- Is their interest in the website for reasons of business or pleasure?
- Was the information they were looking for found on the website?
- How easy was it for them to navigate the website?
- Would they be prepared to recommend the website to others?
A good website survey will be concise and will collate information that once analyzed will provide valuable information to help improve the website.
An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. One example would be to ask visitors at the end of the registration process if they found the procedure quick and easy; another example would be after ordering an item the customer could be asked if they found the ordering procedure and payment methods to their liking. To ensure that the questions don’t become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey