marketing strategy development

I’m onsetanta sports first appeared at the beginning of December 2007 & has been a cult football comedy hit ever since. At first the show was a solo effort with The special one in the studio alone & taking calls from various other football faces & Managers (with the exception of a certain Dave from Newcastle). In due coarse Two more regulars were drafted in by Jose in the shape of Sven (“IT”) & the boy Wayne (Rooney) This move bought a massive comical boost to the show & helped increase it’s popularity. In autumn 08 a certain Mr Fabio Capello (cabbage man) came into the show as THE BOSS much to Jose’s disgust. But he has seldom been seen since a certain election defeat to Jose. (Do not cross the special one). In early January 2009 setanta stunned the shows millions & millions of Fantastic fans by announcing that IOSS was to end the following weekend…..for no apparent reason. DAVE LENNON (Director of this channel) went Ballistic & started an online campaign to save this special show. After 10 days of this campaign it was announced through a special episode (EP00 on this channel) that the show was to return with a new name “Special 1 TV”. The fans rejoiced & I slept properly for the first time in ten days. The whole thing had been a cheap marketing ploy (as stated by Sven in EP01) to accommodate a new sponsor (pools4all.com). However – this author got his reward when his campaign & his name was given a rather special mention in the transitional show … (From IOSS to …

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