marketing strategy development

Mr. Johnny Earle’s lecture series will tell the story of just exactly how he turned a simple idea into a multi-million dollar business using nontraditional methods. Starting his business at the age of 19, Johnny developed his company without a business plan, start up loans, investors, wholesaling, or even conventional advertising! Johnny has managed to launch one of the most recognized t-shirt brands in the US, with locations in Boston and Los Angeles. Johnny’s lecture focuses on the importance of branding; starting a brand + business (both web based & retail) with little-to-no start up money; entrepreneurship; small business management; product development, marketing, and communication; and graphic design. From tips and tricks for approaching business in innovative and unconventional ways to useful advice, tools, websites, and direction for those interested in starting a new business, Johnny’s lectures provide a comprehensive picture of how small businesses get off the ground. All around the globe, Johnny’s sold out lectures have proven to inspire and motivate both students and faculty alike. -Voted America’s #1 Young Entrepreneur by BusinessWeek ‘08. -Inc. 500’s fastest growing independent business’s. Also featured on: NPR, CNN, CNBC, MTV, Entrepreneur Magazine, Wall Street Journal, Web Marketing For Dummies, Fox News, WWD / Women’s Wear Daily, Nylon Magazine, Juxtapoz Magazine, The New York Times, The Boston Globe, The Associated Press, The Big Idea with Donny Deutch …

Jessie